Prodacts & Solutions / Branding Solutions
Branding Solutions
Brand Strategy
The brand forms the image of the company in the market
Alfabitnets agency offers brand strategy development services and its support in the
market. We will give a memorable name to your product, find its main idea, marked out
unique advantages, convey information about it to the target audience and create an
image of the future brand that will work as much as possible for its owner.
Brand strategy foundation is an ideology
Brand strategy development is based on the formation of the ideology and values of
the company
and ends with specific numbers. We help to understand the main ideas and determine
the main needs of the client, on the basis of which we offer methods for solving the
needs.
Alfabitnets agency offers brand strategy development services and its support in the
market. We will give a memorable name to your product, find its main idea, marked out
unique advantages, convey information about it to the target audience and create an
image of the future brand that will work as much as possible for its owner.
Brand strategy foundation is an ideology
1
Audit of a market segment
2
Research of consumer demands
3
Analysis of competitors' capabilities
4
Determination of
the customer's potential
5
Highlighting the
strengths of the brand
6
Development of philosophy and brand style
7
Creation of a unique name and slogan
8
Selection of parts for visual implementation
9
Development
of advertising and marketing materials
10
Printing of stickers, holograms and packaging
Brand Strategy — a skeleton for brand promotion
When creating a strategy from scratch, the basis for brand development is formed for many
years in advance.
Brand Design
Your brand is unrivaled
A person receives 80% of information about the world around him with the help of sight.
That is why it is impossible to develop a strong brand without a recognizable design.
Alfabitnets agency knows how to create a unique brand design that will be associated with
a product at the first mention of it.
Brand design is a system of elements that form the visual image of the company and
its product, as well as differentiate the brand from competitors.
Brand Design at Alfabitnets
Versatility
Memorability
Attractiveness
Brevity
Brand design development is a complex activity that is inextricably linked with the creation of a
multipurpose brand development strategy and includes the following stages:
Stage 1
Creation of the corporate identity of the company, which will favorably distinguish
it from competitors and be well remembered
Stage 2
Preparing packaging with
the design that will capture
the attention of the consumer
and stimulate purchases
Stage 3
Development of an attractive logo that meets the tastes
of the target audience
Stage 4
Brand book design (concept, philosophy and goals), which allows to position the
brand
at the market
Stage 5
Harmonization of advertising products with the general style of the brand and
the following control of its development
Your brand's crown is design
The visual brand identity is broken down into key attributes: logo, branding, colors, fonts,
infographics
and photo style, product packaging and labels.
Website & Interface
Low company image kills brand awareness
A professional image site solves this problem. The brand carriers contribute to the
successful promotion of the product at the market, draw the attention of the visitor, and
increase the loyalty
of the target audience.
Components
of success:
Brand history
Information about
the owner
Information about
the product or service
Unique selling proposition
Examples of work
Customer reviews
and ratings
An image site will strengthen the brand and increase its awareness
The creation of brand media includes design development, page layout and programming.
With Alfabitnets agency you get:
Individual design
Thoughtful site structure with convenient management
Corporate identity of the
company
Presentation of the product
to the target audience
Optimized content that increases conversions
Registration of the site
in the main search engines
Creation of adaptive versions
for smartphones and tablets
Ability to make any adjustments
We develop a landing page, promotional sites, business cards, catalogs, online stores and multi-page
corporate sites, taking into account the wishes of the customer and strict adherence to deadlines.
Alfabitnets is the guarantee of your company’s fame!
Brand Protection
Anti-counterfeiting system
Brand Protection is a combination of artificial intelligence and machine learning
capabilities
of staff from experienced experts at Alfabitnets. We constantly improve our brand threat
detection mechanisms:
Counterfeit products
Dealers at the grey market
Trademark infringement
Brand imitation
Alfabitnets agency provides reliable protection for your brand and offers
Anti-counterfeiting system development services. The tool verifies the authenticity
of the product and prosecutes trademark infringement. Save time with us!
The process of creating a system against brand vulnerability:
1
We make a security sticker, label
or hologram for a customer's product, under which there is a unique security code.
2
Our specialists develop a section of the
site where the client can personally verify
the authenticity of a product.
3
The buyer purchases the product
and sees the hidden code.
4
The user visits the site and enters the code into the search field on a specialized
page.
5
The buyer receives confirmation of the authenticity of the product. If there is no
such information, it means that he has acquired
a fake and has the right to demand a refund.
Our specialists not only develop and implement the Anti-counterfeiting system, but also train the
staff to use it effectively.